collaboration vs competition
Prior to starting this company, I have never been involved in running a business. My father was a businessman and I saw him work so hard that medical school looked like the easy way out. I’ve had to learn a lot in a hurry and there have been some real surprises.
Marijuana should be cheap and easy to come by given its safety and usefulness. Its history as an illicit drug and the way medical marijuana has been used as a system to bolster its legitimacy has kept marijuana expensive and created a profitable industry. And whenever humans and dollars are mixed, there are some predictable behaviors.
Competition is the basis of our economic system and there are good and bad things about that. It largely comes down to how a person or corporation goes about competing. If you are striving to create the best value for your customers, that’s a good way to compete. It you are striving to hurt your rivals at the expense of your customers, that’s a bad way to compete.
About a month ago, I had someone from another medical marijuana company call me and pretend to be a patient. It was a bizarre call and they finally admitted who they were and that they were angry about a comment I had made on facebook that they felt like made their company look bad. (I had informed one of their patients that the physician letter they had obtained was not the same as a registry card and that they should be careful using it in place of a card) The next week a newspaper article came out criticizing that company for deceptive practices.
Recently I was contacted by the owner of a different integrative medical practice that had seen some of our blog posts and sensed that we may be approaching medical marijuana similarly. It was a good conversation that lead to meeting in person and trading a lot of information and ideas. I will be able to do a better job taking care of patients for the experience.
This experience reinforced the value of using collaboration as a strategy for succeeding. As a result of this, I have created a “friends” tab on our webpage that i am hoping to grow as I interact with likeminded companies. The first company on this list is Lotus Health. Teaera Roland NP, is the owner who contacted me and her commitment to using research to integrate cannabis into patient specific treatment plans is impressive. Lotus health offers a wider array of service and is focused on the patient/provider relationship. Check them out; they are a good company and I am looking forward to sharing knowledge and collaborating with them.